Last issue: the same job leaving your shop at five different prices. This one's the opposite money problem — the job that only leaves your shop one way.
Most pricebooks are built one-task, one-price. The tech finds the task, reads the number, the customer says yes or no. Every ticket is a coin flip, and every job is capped at the cheapest thing that solves the problem.
The crews that consistently bill more aren't charging more for the same work. They give the customer a choice — good, better, best. Same repair, three doors: a straight fix, a fix-plus-protect, a replace-and-upgrade. When the customer picks the middle or top one themselves, that's not an upsell. That's them buying up, on their own terms. If your book only has one door per job, that revenue was never lost to bad selling — the option was just never in the book.
Quick Win — 10 minutes in your tenant tonight:
Pick your three most common repairs. In Pricebook → Services, look at how each lands on an estimate. One line item? Or tiered options the customer chooses from?
If it's one line, you found it. Build one job out as good-better-best — three named tiers, real price gaps between them — hand it to one tech this week, and watch the average ticket on that job.
From the field:
We audited a residential HVAC company in New York cwhose repairs all went out as a single flat price. We rebuilt their top 20 jobs as good-better-best, same techs, same call volume — average ticket on those jobs rose 17%.
One ask:
Reply with the one repair you run most, and I'll send you a good-better-best structure for it — three tiers, named and price-gapped — that you can build in your tenant this week.
Jack Walsh
Co-Founder & CEO, CrewLift